From Coolio’s “Gangsta’s Paradise” to Emien’s “Lose Yourself,” you can say that I have pretty good taste in the hip-hop segment. One of the reasons hip-hop culture has risen to global fame is that it has connected to a younger generation to the extent that they can feel the beats in a way that makes them feel like they are facing the situation or in it in some form.
My search for a cool beat for my earbuds is a nonstop growing process, and while doing the same, I accidentally landed on a reaction vlogger who was reacting to a rapper known as Avalanche the Architect from Toronto for the first time, and damn it was dope.
I was just blown away by his swag & hustle. One of the unique things about his music is that it starts growing in your mind slowly, but even before you know it, you get addicted to it.
As Muhamad Ali once quoted, “float like a butterfly, sting like a bee.” Avalanche’s music is on that level; “damn sick, damn real.”
So this rapper from Totonto once placed at number 1 on Switzerland’s iTunes charts. Yes, we live in a modern society where most of us receive equal opportunity, but a man of colour has his own struggles to overcome to be in the place where he is right now.
Avalanche uses his money to fund martial arts schools for the underprivileged. Of course, you must have heard of celebrities with huge donations to society, so if Avalanches funding martial arts schools don’t excite you, then let me reframe this with a small story. In one of the podcast episodes, Joe Rogan asked the boxing legend, Mike Tyson, what he would be doing right now if he wasn’t a boxer. “I might be stealing from your house,” Tyson responded to Rogan. You can understand how important it is for these kids from the hood to find their hustle when the ecosystem around them forces a shorter life expectancy and, of course, poverty along with it. Avalanches is not claiming to save society by opening just a martial arts school, but it is definitely one of the ways to help someone realize their true potential, and that’s why he started four martial arts schools in the country.
Along with martial arts, he is also coming up with a music school of his own.
“Controversy creates cash”. That’s the title of the autobiography of a famous American producer and TV personality, Eric Bishop, but these lines are more than suitable for Avalanche‘s career as well. He has been stereotyped by the legal system for his lyrics, or maybe it’s the color of his skin, which doesn’t make the system digest the success that one can get with it. These underlying judgments are part and parcel of the fame that one has to bear.
More or less, Avalanche is on the path of his own conviction, and if there is one thing that we can learn from his story, it is that if you believe in something, then don’t let anyone talk you out of your dreams and passion.
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