In order to find the long-term success you know your business is capable of, you must structure your brand in a way that appeals to and takes advantage of premium marketing opportunities when they arise. Media authority is at the core of a brand that is consistently effective in leading to long-term and stable business opportunities.
In today’s article, I want to share seven tips for building your brand for media authority. Consistently applying these tips in your business will build the media authority your brand needs to succeed year after year, regardless of sector.
Let’s dive into how to build your brand for media authority.
1. Create a signature talk or training session
The best brands are those that provide a solution in a specific field or niche. Once you find that unique product or service, strive to be better than anyone else at it. Creating a signature talk or training program that conveys your unique expertise is a great way to express your knowledge or the unique power of your products.
It’s okay to put yourself out there. In fact, it’s a great way to build your brand’s authority and establish your signature program.
2. Know your niche and theirs, inside and out
You must become an expert in your field if you want to profit from it. Not only that, you must also become as familiar as possible with your customers’ businesses in order to earn your clients’ trust. If you cannot convincingly apply your product or service to your clients’ goals, you’ll quickly expose yourself as an amateur.
Learn as much as you can about your customers to establish a reputation of authority and competence.
3. Don’t just establish contacts…establish relationships
Customers are more likely to purchase from a vendor they feel they have a rapport with and trust.
Be sincere about your customers and their demands. Try to comprehend what motivates them and how you might assist them, and then do what you can.
Rather than seeking a fast buck, building a relationship will prove to be advantageous to you and your brand in the long run.
4. Have a keynote speech ready to go
When people view you as an expert in your field, they will seek you out at industry conferences or professional gatherings to gain knowledge or insights. Prepare to seize these chances at a moment’s notice by preparing a keynote speech before you ever need it.
Having a speech prepared with the key points in your back pocket will make your public debut a lot less overwhelming. Plus, in the process of fine-tuning your speech you’ll inadvertently learn how to articulate your strengths and your company’s benefits effectively and without hesitation.
5. Take the time to grow and nurture your social media following
Using social media is one of the most efficient and cost-effective methods to get your target audience’s attention and keep your brand identity in the back of their minds.
People take part in social activities every day, by the millions. It’s important for brands to be visible on social media to achieve brand recognition, customer retention and loyalty. Secure your share of the pie by investing time, effort, and a comparably small amount of your marketing budget on various social media platforms.
Encourage your audience to follow your social media profiles to further enhance your exposure and brand reach.
6. Use your brand logo and website to drive marketing efforts
It’s pointless to have a logo and website just because everyone else does. They are effective marketing tools. Build a logo and website that’s optimized for lead generation to turn your followers into customers and your customers into fans.
User your website to construct a solid conversion funnel that incorporates lead capture, remarketing, and search engine optimization (SEO).
7. Emphasize your strengths at every opportunity
Be sure to pitch your expertise to the media, potential partners, and social influencers consistently. Be proactive with press releases and reach out to media outlets frequently.
You must be considered an expert in your niche, and your brand must serve as the foundation, in order to build marketing authority.
As you build your brand for media authority, take advantage of every chance to build and grow your expertise.
It is important to be consistent. Building your reputation may take time, but it will pay off in big dividends if you persevere.
Acting like the authority you are is exactly what you and your brand need to do if you want to be seen as one.
Neferteri Plessy is a trailblazer for mom entrepreneurs, business owners and leaders. A sought-after motivational speaker, Neferteri has coached over 5,000 women into living their best life now. As the founder and CEO of Single Moms Planet, a national 501(c)(3) non-profit, she has developed programming, events and resources which have not only uplifted and inspired thousands of mothers, but also celebrated their amazing achievements. She is the creator of the “Smart Mommy” brand, a global movement that educates mothers in business. Neferteri has been featured in The Huffington Post, BBC News, MSN Lifestyle, KIIS FM, and the cover of LA Weekly.
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