With the advent of social media, staying connected with customers is easier than ever. But is your business ready for what’s next? Lindsay Silveus of The Lead Scout Agency suggests it’s time to do a marketing audit of your online presence and see where the gaps are. As a marketing expert, Lindsay loves helping local businesses succeed, which she says won’t happen if they don’t embrace tech and innovative marketing practices.
Local businesses are often at a disadvantage when it comes to marketing success. Bigger corporations have the advantage of already building an online presence, making them more visible to customers. But with technology rapidly changing and society shifting away from print media, local businesses need to consider how they can best use social media platforms like Facebook and Twitter for advertising or take other steps to remain competitive. Granted, creating an impressive online presence takes time and effort, but the rewards are worth it. At The Lead Scout, Lindsay and her team thrive in helping overwhelmed business owners figure out how to manage an effective marketing campaign while running a small business.
Lindsay has an extensive background in the medical industry and is always excited to work with chiropractors, dentists, and other medical professionals. She also worked as a certified radio marketing consultant and has clients in many different industries. In addition to starting The Lead Scout agency, she owns a project management company providing administrative support, content marketing, social media management, and event planning services. Lindsay thrives on organization and communication and doing what’s suitable for the client.
The Lead Scout is a full-service marketing agency offering digital marketing services and traditional advertising. They are also the creators of TheLeadScout.net, an online hub for small business owners looking to grow their businesses with modern and innovative strategies. The company specializes in creating websites that work with beautifully-designed sites that convert visitors into customers by using their best practices in web design. These experts also build custom email campaigns, branding, advertising, social media, and digital marketing strategies for each client.
“It’s not just about attracting customers to your business anymore,” Lindsay shares. “It’s also about converting them once they’re there – something that happens more often online than offline. Businesses that were online before March 2020 or moved to a digital presence during 2020 were more likely to keep their doors open. Call it “Meeting your customers where they are because statistics show they’re online about 155 minutes per day.”
Lindsay admits there is no one-size-fits-all strategy to succeed in today’s business landscape, so it’s essential to involve the client right from the outset. That allows her to get to know the business owners and their companies to create the right recipe for success in their marketing plan. Lindsay adds that she loves building relationships with her clients and is still in touch with many clients she had 10+ years ago. She believes conducting a marketing audit for new and prospective clients is the best way to determine where your company is and what it needs to grow and adapt to reach new customers. She offers complimentary, no-obligation consultations to create a plan that creates new opportunities for her clients’ growth and helps them remain ahead of the competition.
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