Store footfall bounce-back far stronger than forecast » Ipsos » Market leader in people counting, management and behaviour insights


Store footfall bounce-back far stronger than forecast

Monday 12th April – the first day of store trading for non-essential stores in England & Wales this year – produced unexpectedly high footfall.

Compared to the same day two years ago (Monday 15th April 2019), shopper numbers in non-food stores in England & Wales were down by just -14.2%, far stronger than the -32.3% deficit when stores re-opened after the November lockdown.

The preference was to shop locally rather than venture out to the city centres. Consequently, the return in London was more subdued. There, store footfall was down by -23.6%.

Shoppers in Wales were also a bit more circumspect, where the gap was -22.6% on the corresponding day two years previously.

“Time has made the heart grow fonder and the British shopper has clearly missed getting their regular exercise around the store over the past three months and more,” commented Dr. Tim Denison, head of analytics and insights for the retail sector at Ipsos.


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