The term ‘Super App’ was originally coined by BlackBerry founder Mike Lazaridis in 2010 who described it as an “ecosystem of many apps that people would use every day because they offer such a seamless, integrated, contextualized and efficient experience.” Super Apps typically combine features of social media, e-commerce, on-demand services, and more, allowing users to perform a variety of tasks within a mobile app.
Super Apps have gained popularity in other parts of the world, particularly in Asia (e.g. WeChat, Line, and Grab), and the desire for them is now gaining momentum in the United States. Many ‘big tech’ companies have claimed to have achieved ‘Super App’ status, but are they really Super Apps?
We have recently taken a deep dive into what it takes to become a Super App and found that most apps who claim to be Super Apps are not, they are actually ‘Omni-apps’. Unlike what many believe, slapping multiple features into a single app does not make an app into a Super App. The true commonality and defining feature of a Super App is that it contains micro-apps.
What is a micro-app (aka ‘mini-apps’)? According to Henry Jan, founder of the Vezbi Super App, “micro-apps are single-purpose, fast-loading apps hosted within a Super App.” With micro-apps, businesses are able to launch their own app at a fraction of the cost and time to develop a traditional app, all while tapping into the user base and ecosystem of a Super App.
While many tech companies are rushing to slap on multiple features and labeling themselves as ‘Super Apps’, Jan seems to have developed America’s first true Super App, at least that we could find. With an emphasis on accountability, no algorithms, and no data selling, the Vezbi Super App is poised to lead the United States into the world of Super Apps.
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