West coast rap star Glasses Malone just released his newest single ‘Kanye Should Have Never’. The new song features fellow West Coast rapper Suga Free and LA Giantz, recently exploding worldwide and becoming a hot topic of conversation.
Watts, California based recording artist Glasses “Loc” Malone and record executive Stan Sheppard decided it was time to take a different marketing approach for the new record. The duo turned to marketing genius KB Barrell more famously known as KB The Playmaker.
Barrell has been credited with helping many upcoming artists succeed early in their careers. The marketing guru is in charge of all things marketing at a fast growing record label in Milwaukee, Wisconsin called Blackout Entertainment.
The collaborative marketing effort between KB The Playmaker and Glasses Malone has already begun taking place. While Barrell’s usual playing field involves promoting step by step and sign by sign in the streets, the marketing for the new record features some unique approaches to the roll out of the single with both digital and non-digital components of the plan.
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