Trade shows are a great place to market your brand. Unveiling a car with your company logo can attract a lot of attention. Then it’s just a matter of diverting that attention to your product or service. In order to have a successful booth at the trade show, you must prepare your car accordingly. After all, everything depends on the car being spectacular and attracting a lot of attention. Here are 4 tips to help you prepare your car for a trade show:
Get It Serviced
When you’re showcasing your car at a trade show, it has to be in great condition. You don’t need to drive it around, but that doesn’t mean it should leave a huge oil spill where it was parked. Servicing your car before the trade show is a must. It’s also equally important to get your car inspected by a mechanic. This will help you detect problems with your car and prevent an embarrassing situation at the trade show. You don’t want to tarnish your company’s reputation by showcasing a car that has engine problems.
Clean It Thoroughly
Your car needs to be sparkling clean for it to be showcased at a trade show. Exactly how it looked in the showroom when you bought it. And this doesn’t just apply to the exterior of your car, but also the interior. When you pop the hood of your car at the trade show the engine should be just as shiny as the doors. People pay great attention to the paintjob at these events, so make sure the car doesn’t have any scratches. A scratch on an otherwise well maintained car is an eye sore that you need to avoid at all costs.
Once you make the car squeaky clean, you should think about applying some decals. It makes your car look cool and helps it attract more attention. However, you don’t want it to look tacky or else it will defeat the purpose. Make sure the decals are subtle and they complement the paintjob. You’re supposed to prepare the car for a trade show, not a Fast and Furious movie. There is another important thing that you should keep in mind. The decals shouldn’t overshadow your company logo. After all, you’re doing this to promote your brand and not purely for the love of cars.
Hire a Trailer
There two ways to get to the trade show. You can either drive up there yourself or you can hire a trailer. Hiring a trailer is better, because that will ensure the car reaches the show safe and sound. Hiring a trailer might be a bit expensive, but it’s an investment worth making. You don’t want to go through the trouble of cleaning the car and then drive it to the event. What will be the point of that?
There you have it, four essential tips to prepare your car for a trade show. Abide by these tips and yours will be the car that everyone flocks to.